From 3D printing, to augmented and virtual reality (VR), some of the most buzz-worthy retail trends are the ones that don’t seem to have immediate, ROI-driven applications. But Guy Courtin, Vice President and Principal Analyst at Constellation Research, argues that the current batch of sensational technology has the potential to better serve customers.
Some retailers are already finding in-store uses for 3D printing, for instance, making discontinued replacement parts on-demand. VR can allow store associates to create “test stores,” allowing them to improve store mapping with a first-person interactive tool. Hear more from Guy in the interview below.Tagged: AR, augmented reality, Guy Courtin, NRF 2016, virtual reality, VR