The evolution of enterprise software in retail is actually the evolution of shopper habits. In today’s environment, consumers have come to expect that retailers will engage and interact with them in the ways that best cater to their habits. As a result, unified, integrated omni-channel delivery is now a priority, rather than a nice-to-have feature.
Guy Courtin, Vice President and Principal Analyst at Constellation Research, has made his career tracking shopper behavior and believes that in the coming year consumer demand will force retailers to drastically rethink current paradigms. And as shoppers become more accustomed to multi-channel delivery, he predicts that the distinction between “omni-channel commerce” and just plain “commerce” will slowly erode. Hear more in the video below.Tagged: video